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All companies spend money on customer acquisition. Some spend directly by hiring senior professionals, developing brochures and websites. While others spend indirectly by paying commissions to agents or giving discounts to clients. This program is a good starting point to ensure that you are doing the best thing for your client acquisition. And making big savings.

• Program: 5-Day Intensive Marketing Audit and Road-Map Preparation
  Fee: INR 100,000
  Duration: 5 consecutive working days (2 days on-site, 3 days off-site)
  
  
• Scope of Work:
  1. Assessment of current internal and external business environments
  2. Analysis of information in the context of company goals & objectives
  3. Recommendations, with examples and best practices of competitors
  4. Road-map preparation for marketing & sales related activities for the following one-year
  5. Specific focus on the “soft aspect” of the marketing orientation of the company
  
  
• Deliverable:
  1. Audit report on the areas of concern, blind-spots and gap areas
  2. Recommendations - with examples of best practices of industry and competitors
  3. A one-year road-map on strengthening of the marketing foundation
  
  
• Areas of Focus:
  1. External environment – Industry structure, trends, competition analysis
  2. Internal environment – SWOT, positioning, CRM, marketing collateral
  3. Strategy audit – marketing plan, sales plan, road-map, key performance indicators
  4. Systems audit – roles & responsibilities, frameworks, processes, automation
  5. Online presence assessment – extensive site review with competitors’ site analysis
  6. Brand audit – brand equity, brand experience, brand personality
  
  

Do You Need an Audit?

• Yes, if you have heavy competition.
• Yes, if your market dynamics have changed.
• Yes, if the recession has affected your industry.
• Yes, if you want to re-look, plan and leap to the next level.

What you can expect!

This short and intensive program is not designed to provide solutions to all marketing challenges of a company. It is designed to bring about small (but powerful) changes to the way a company thinks about marketing, uncover the major concern areas, highlight best practices of competitors and others, and formulate a one-year marketing road-map.

To hire us, please send us a mail at sanjay@businessatom.com . Or call us +91 9910488882